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Ever wonder where big ideas come from? If you’re a fan of LEGO bricks, eureka moments, or guys with odd mustaches, you really should see this. Great ideas just CL!CK.

The recently launched LEGO CL!CK site has premiered a very neat stop-motion short film to promote the message of spontaneity and creativity.

The video follows a fancy inventor with a voluminous moustache, through the torment and struggle of creative block that he ultimately overcomes with the help of enlightening LEGO bricks. Entering a LEGO dream world, the viewer learns about the fact that “great ideas just CL!CK” as our intrepid inventor is shown around a mythical LEGO ideas factory, where the secrets of human flight and world peace appear to have been cracked.