The movie won a Grand Prix at the Eurobest, gold at the New York festival, gold at the London International Awards, silver at the Clio in Miami and two times bronze at ADC Germany.

This is a gorgeous video about the story of Kihachiro Onitsuka who founded a sneaker company called Onitsuka Tiger which we now know of as ASICS. His story is told through a series of animated origami creations and is really interesting.

Commissioned by the advertising agency Nordpol+Hamburg designed the origami models and consulted the stopmotion aswell as the computer animators of this world wide corperate movie that tells the story of the Japanese sports brand ASICS.

2 Responses to “ORIGAMI IN THE PURSUIT OF PERFECTION”

  1. Felipe Chaves

    17. Jan, 2010

    Superb almost perfection around each piece of paper

  2. Henk

    18. Jan, 2010

    Amazing…
    So creative!!!!
    I love it!!!

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